The relationship between advertising and consumer behavior

the relationship between advertising and consumer behavior

How Advertising Affects Consumer Behavior Bridge the gap between a salesperson and consumer. first page rankings, and to commit fully to the client relationships that cultivate Infront Webworks culture and ingenuity. Marketers need to understand the buying behaviour of consumers while A Horlics advertisement with a male model does not make sense as the target. If the advertiser is to ever receive coherent explanations on the relation between his advertising and subsequent consumer behavior. then a.

A good ad will increase sales and brand awareness.

the relationship between advertising and consumer behavior

For consumers, advertisements are not what consumers need; however, an ad is a great way for consumers to find out about the products or services they do need. Understanding the ways in which advertising affects consumer behavior will allow you to create stronger, more memorable ads. Even if you started a business in a busy city, the only people who would know about it are friends, family, and the lucky ones who happen to be walking or driving by in the moment they need exactly what you offer.

the relationship between advertising and consumer behavior

Without any advertising--print, television, online, etc. With a quick Google searchconsumers can quickly compare and contrast one business from the next. Behavioral Effect of Brand Awareness Brand awareness has a neutral effect on consumers.

Role of Consumer Behaviour in Advertising

People who view advertisements find out about your products similarly to how they find out about current events in the news. At this stage, consumers go from not knowing that your business exists to gaining awareness of your brand in the case of a future purchase.

In order for an advertisement to be effective, it must show enough to raise curiosity. A simple phone number will give them a means of contact in case they have further questions or want more detailed product information, but an advertisement should at least give consumers a pretty good idea of what your product, service, or company is all about. Behavioral Effects of Features The features of your product are analyzed rationally by consumers. A logical listing of features gives consumers an idea of functionality and works on an intellectual level with the ad viewer.

Role of Consumer Behaviour in Advertising

Remember it is only through advertisements; individuals are able to connect with your brand. Identify your target audience. The advertisement in some way must touch the hearts of the end-users for them to buy the product.

It is really essential to show what the consumers like. Meet your target audience and find out what they expect from your product and brand on the whole.

Do not show anything which might offend any religious group or community. Make sure the message is relevant and crisp.

Overload of information nullifies the effect and the advertisement might go unnoticed. They will never buy your product. Understand their psychologies well. The advertisement must show what the product is all about. It should, in a way give some kind of information about its price, benefits, usage, availability and so on. Consumers perceive Women Horlics as a health and energy drink which is a must for all working women as well as expecting mothers for their overall well -being.

A Horlics advertisement with a male model does not make sense as the target audience would never be able to connect with the product. Through advertisements, the company actually tries to win over the confidence of consumers who would not mind spending on their product.

the relationship between advertising and consumer behavior

A Tag Heuer, Omega, Mercedes, I phone advertisement ought to be classy for people to recognize these products as status symbols.