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How to Craft the Right SEO Meta Description - Alexa Blog

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This is typically the first thing subscribers see when they open the campaign. It's a good idea to include your logo or company name so subscribers can quickly identify who the email is from.

Header Style — Change the background color, add a background image, and add a bottom or top border. Header Text — Set the text color, font, font size, line height, and alignment. Header Link — Change the text color, weight, and decoration for links. Body The main message of your campaign. Include a good balance of text and images to engage subscribers. Body Style — Change the background color, add a background image, and add a bottom or top border.

Body Text — Set the text color, font, font size, line height, and alignment. Body Link — Change the text color, weight, and decoration for links.

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Columns Content that appears in two or three columns rather than a single column. If your template also includes a Body section, the less important information is usually placed in the columns. This option is available only for templates with more than one column. Column Style — Change the background color, add a background image, and add a bottom or top border.

Left Column Text — Change the text color, font, font size, line height, and alignment for the left column.

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Left Column Link — Change the text color, weight, and decoration for links in the left column. Center Column Text — Change the text color, font, font size, line height, and alignment for the center column. For three-column templates only. Center Column Link — Change the text color, weight, and decoration for links in the center column. Right Column Text — Change the text color, font, font size, line height, and alignment for the right column.

Right Column Link — Change the text color, weight, and decoration for links in the right column. Footer The content at the bottom of your campaign. It contains information about your list and organization, and provides an unsubscribe link.

In many templates, this content is provided by default. Footer Style — Change the background color, add a background image, and add a top or bottom border. Footer Text — Change the text color, font, font size, line height, and alignment. Footer Link — Change the text color, weight, and decoration for links. Mobile Styles Change how your campaign appears on mobile devices. Preview and test your campaign by viewing test emails on mobile devices to check for readability.

Template Width — Change the width of the template as it appears on a mobile device. When a link is frequently clicked on in search results, it sends signals to search engines telling them that the page is important and a good result that users prefer. Meta descriptions can be a part of a larger rich snippet plan.

There are a variety of other tags or schema that can add bonus rich snippets to search engine results. They may be small details such as the data and extra links shown in the example below. Or, rich snippets could include larger chunks of copy, links, icons, and images as you might find for pages with reviews, recipes, or product information.

Optimizing for other rich snippets is just one of the best practices you can use to highlight meta descriptions and improve the performance of a page in search. Write a meta description for every webpage. As a best practice, create a meta description and title tag for every landing page and blog post you publish. Once you install and activate the plugin, you gain access to a feature box that allows you to add a custom title tag, slug, and meta description.

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Do not use duplicate SEO meta descriptions. Each meta description and page title you create should be unique. Do not use the same phrases or language for multiple rich snippets.

Enter your site and run the complete site audit. Write between and characters. The length of meta descriptions that display in search results change based on screen size, device type, and other technical factors, so there is no golden rule for how long SEO meta descriptions should be. But to fit within the most common range of length, write copy that is between to characters.

Every webpage should include a targeted keyword that the page is intended to rank for. Perform keyword discovery to find the best keyword, and then include that keyword in the SEO meta description.

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So when you incorporate words in your description that searchers are using, users will notice them more easily. One of the characters that most commonly causes problems is a double quotation mark. Give readers a reason to click on a link by explaining the benefits they will receive by visiting the page.

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Highlight the value they will get, the things they will learn, and the problems they will solve. They also tell audiences that the post includes a template that provides additional value. Maintain the active voice. Passive language, when the subject of the sentence is being acted upon, is boring and drab.

Active language, when the subject of the sentence is taking action, is interesting and easy to visualize and understand.

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Therefore, an important content writing tip is to maintain the active voice as much as possible. Write meta descriptions in active voice to help engage readers and hold their attention. Include a call to action.

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Include a call to action that encourages them to act. While you should use your meta tag information to pull readers into your copy and encourage them to click to read, you must always do it in an ethical way. Never use misleading language, outrageous claims, or unrelated copy to promote your content or try to attract attention. Using incorrect statements to lead readers to your page will disappoint and push away readers, and can even negatively impact your SEO rankings.

Plus, the high bounce rates that are created from users landing on the page and quickly clicking away can also send negative signals to search engines, telling them that it is a bad or useless page.

Support meta descriptions with strong page titles. Unlike meta descriptions, meta title tags do have an impact on SEO rankings. This SEO content also plays an important role in catching the attention of searcher and readers. So to support your meta descriptions, you also need to use a strong meta page title: Place the keyword near the front of the title. Focus on readers, not just search engines.

Show benefits and value. Include your brand name when relevant.